National S’mores Day

Get ready to toast some marshmallows and enjoy a delicious summer tradition.

AUG10

Tuesday, August 10Every year on August 10

days to go

Roots: First popularized in the 1920s by the Girl Scouts
Vibe: Fun, nostalgic, and community-oriented
Also on Aug 10: Agent Orange Awareness Day · Connecticut Day · Lazy Day
Hashtag: #NationalS8217moresDay

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3 ways to celebrate

AT HOME

Toast over the stove

Broil marshmallows and press into graham crackers.

WITH FRIENDS

Build a fire pit

Roast marshmallows and stack s'mores together.

AT WORK OR SCHOOL

Share s'mores bars

Set out ingredients for a DIY s'mores bar.

Plan ahead

National S’mores Day is observed on August 10 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Mon, Aug 10this year

2027Tue, Aug 10

2028Thu, Aug 10

2029Fri, Aug 10

2030Sat, Aug 10

2031Sun, Aug 10

2032Tue, Aug 10

2033Wed, Aug 10

2034Thu, Aug 10

2035Fri, Aug 10

2036Sun, Aug 10

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Fast facts

Over 50 millionS'mores are eaten annually in the U.S.

A record-setting s'more weighed 396 pounds.

The story

The tradition of S'mores dates back to the early 20th century, with recipes appearing in publications as early as 1927. Originally attributed to the Girl Scouts, S'mores have become a staple of American camping culture. The combination of gooey marshmallows, melted chocolate, and crispy graham crackers creates a perfect blend of flavors and textures that has delighted generations.

Read the full story

National S'mores Day encourages people to gather around campfires, whether in backyards or at parks, to create this beloved treat. The day invites friends and families to come together, share stories, and enjoy the simple pleasure of toasting marshmallows over an open flame. Innovative recipes have emerged over the years, incorporating various chocolates, cookies, and toppings that inspire creativity in S'mores-making.

Beyond the United States, the concept of roasting marshmallows and sandwiching them between cookies has found its way into international cuisines. In countries like Canada, Australia, and the United Kingdom, variations of the S'mores experience can be found, showcasing the universal appeal of this delightful dessert. The S'mores phenomenon transcends borders, uniting people through shared experiences around a fire.

As National S'mores Day approaches, consider ways to celebrate this joyful occasion. From backyard fire pits to camping trips, the day is an opportunity to enjoy the outdoors and reconnect with loved ones. Whether you stick to the classic recipe or explore inventive twists, S'mores are sure to bring warmth and happiness to all who partake.