NATIONAL DAYBUSINESS

National Life Insurance Day

National Life Insurance Day is a plain-English invitation to get a little more comfortable with money.

MAY2
Sunday, May 2Every year on May 2
 days to go
Roots
Established in 2014
Vibe
A day for reflection and planning
Hashtag
#NationalLifeInsuranceDay
Apple or Outlook calendar

Ways to celebrate

Small, doable ways to celebrate National Life Insurance Day.

  • Check one account balance you've been avoiding.
  • Set one small automatic transfer to savings — any amount counts.
  • Book a free 15-minute call with a credit union or financial counselor.
  • Talk with a partner or family member about one clear money goal.
  • Teach a kid how to read a receipt.

Make it your kind of celebration

  • Family

    Talk about money openly, at your kids' level and your partner's level.

  • Kids

    Give age-appropriate tasks for money: allowance, savings jars, small decisions.

  • Couples

    Book a check-in about one real financial topic, no agenda-dodge.

  • Office

    Share employer benefits, 401(k) education, or a lunch-and-learn.

  • School

    Run a money-basics lesson — budgeting, saving, compound interest.

  • Community

    Host or attend a local financial literacy workshop.

  • Just me

    Do one thing you've been putting off — check the account, set the transfer, book the call.

Plan ahead

National Life Insurance Day is observed on May 2 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Sat, May 2this year
2027Sun, May 2
2028Tue, May 2
2029Wed, May 2
2030Thu, May 2
2031Fri, May 2
2032Sun, May 2
2033Mon, May 2
2034Tue, May 2
2035Wed, May 2
2036Fri, May 2

Add to my calendar (repeats yearly)

Fast facts

Over 50%Of Americans lack life insurance
The average coverage amount is around $168,000

The story

It is the financial conversation everyone postpones and no family regrets having. National Life Insurance Day, observed every May 2, is the annual nudge to make sure the people you love would be provided for, no matter what.

Read the full story

The day was proposed in 2014 by Liran Hirschkorn, an independent insurance agent with Best Life Quote, who submitted it to the National Day Calendar. The date was chosen with intent: May 2 marks the anniversary of American life insurance itself. On May 2, 1759, the charter was recorded for the Corporation for Relief of Poor and Distressed Widows and Children of Presbyterian Ministers, created by Presbyterian synods in Philadelphia and New York, the nation's first life insurance company.

The concept is far older. The earliest known life insurance policy was written at London's Royal Exchange on June 18, 1583, when Richard Martin insured William Gybbons for a year. The Amicable Society for a Perpetual Assurance Office, founded in London in 1706, became the first company to offer life insurance in the modern sense. In America, the industry found its footing after the Civil War, when families sought security in the wake of devastating loss, and group policies through employers later brought coverage to millions.

Today's market offers choices the founders could not have imagined: term life, which covers a set period, and whole life, which lasts a lifetime and can build cash value, among other structures. Yet surveys consistently find that about half of Americans lack coverage, and many more carry less than they need. The gap between intention and action is exactly what this day targets.

Use May 2 as your prompt. Review what you have, talk with a trusted advisor or a responsible family member, and put decisions in writing. Planning for the worst is one of the most caring things you can do for the best people in your life.

Keep the party going

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