NATIONAL DAYFOOD & DRINK

National Milk Chocolate Day

On this day, indulge in the sweet richness of milk chocolate and explore its delightful variations.

JUL28
Wednesday, July 28Every year on July 28
 days to go
Roots
Created by the National Confectioners Association
Vibe
Sweet and indulgent
Hashtag
#NationalMilkChocolateDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Taste the chocolate

Sample milk chocolate bars at home and rate the creamiest.

WITH FRIENDS

Make s'mores

Melt milk chocolate over a campfire with friends and marshmallows.

AT WORK OR SCHOOL

Surprise the desk

Leave milk chocolate squares on coworkers' desks as a surprise.

Plan ahead

National Milk Chocolate Day is observed on July 28 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Tue, Jul 28this year
2027Wed, Jul 28
2028Fri, Jul 28
2029Sat, Jul 28
2030Sun, Jul 28
2031Mon, Jul 28
2032Wed, Jul 28
2033Thu, Jul 28
2034Fri, Jul 28
2035Sat, Jul 28
2036Mon, Jul 28

Add to my calendar (repeats yearly)

Fast facts

Americans consume over 3 billion pounds of chocolate annually
Milk chocolate is the most popular chocolate type in the U.S.

The story

National Milk Chocolate Day is celebrated every year on July 28. This day pays tribute to the delicious treat that has been a favorite among Americans for generations. Milk chocolate, made by blending cocoa solids with milk and sugar, offers a creamy sweetness that appeals to chocolate lovers of all ages. The day invites people to indulge in their favorite milk chocolate products, from bars to truffles and beyond.

Read the full story

The origins of milk chocolate trace back to the late 19th century when Swiss chocolatier Daniel Peter combined cocoa powder and milk powder to create a smoother chocolate. His partnership with Henri Nestlé led to the first commercial production of milk chocolate in 1875. Since then, milk chocolate has become a staple in the confectionery world and a beloved treat across the globe.

In the United States, milk chocolate gained immense popularity during the 20th century, especially with the rise of iconic brands like Hershey's, Mars, and Cadbury. These companies introduced a variety of milk chocolate products that quickly became household names. Today, the American market is flooded with options, from classic bars to innovative desserts, making it a cornerstone of the chocolate industry.

On National Milk Chocolate Day, celebrations can take many forms. Families might gather to enjoy homemade treats, while friends may host chocolate tasting parties. With an array of recipes available, it's a perfect time to experiment with milk chocolate in baking. Whether savoring a bar alone or sharing with loved ones, this day is a delightful reminder of the joy that chocolate brings.

Did you know?

01

Chocolate's History

Chocolate has been enjoyed for over 3,000 years, beginning with the ancient Mesoamericans.

02

Milk Chocolate vs. Dark Chocolate

Milk chocolate contains milk solids, making it creamier than dark chocolate.

03

Hershey's Legacy

The Hershey Chocolate Company was founded by Milton Hershey in 1894.

04

International Chocolate Day

International Chocolate Day is celebrated on September 13.

05

Chocolate and Health

In moderation, milk chocolate can offer health benefits, including antioxidants.

06

Famous Chocolate Brands

Some of the world's most famous chocolate brands include Lindt, Cadbury, and Ghirardelli.

07

Chocolate Festivals

Many cities host chocolate festivals, celebrating the sweet treat with tastings and activities.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesThe primary celebration takes place across the country, with events in major cities.
  • CHSwitzerlandKnown for its high-quality chocolate, Switzerland has a rich chocolate-making tradition.
  • DEGermanyHome to famous chocolate brands, Germany also celebrates chocolate heritage.
  • FRFranceFrench chocolate makers are renowned for their artisan creations.
  • BEBelgiumBelgium is famous for its pralines and gourmet chocolate shops.
  • ARArgentinaArgentina has a growing chocolate industry, influenced by European traditions.

Keep the party going

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