National Tourism Day
National Tourism Day is a small but real reason to pause, notice, and celebrate — together if we can.
Why it matters
EXPLORE LOCALLY
Celebrate the spirit of travel with a focus on local attractions this National Tourism Day.
THE STORY
National Tourism Day, observed annually on May 7, highlights the significance of travel and tourism within the United States. Established by Congress in 1983, this day serves as a reminder of the economic and cultural impact of tourism. With millions of jobs dependent on this sector, communities across the nation are encouraged to showcase their attractions and support local businesses.
Travel within the U.S. not only allows for a deeper understanding of American culture but also promotes economic growth. In 2019, tourism generated over $1 trillion in revenue, demonstrating its essential role in the economy. On this day, travelers are encouraged to explore local attractions, museums, and natural wonders that often go unnoticed in favor of more popular destinations.
Tourism also fosters connections between people and places, encouraging understanding and appreciation of diverse cultures. By visiting local sites, travelers can enjoy unique experiences that reflect the rich tapestry of American life. Whether it’s a small-town diner or a bustling city market, every visit supports the local community and economy.
As National Tourism Day approaches, consider planning a trip to a nearby destination or participating in community events designed to promote local tourism. Share your experiences and encourage others to explore the beauty and culture that lies just beyond their doorstep. In doing so, you contribute to a collective celebration of travel and community spirit.
Travel not only broadens the mind but also enriches the soul.
WORTH KNOWING
Plan Your Adventure
Research local attractions and make a travel itinerary.
Explore Nature
Visit nearby parks or natural reserves for a refreshing day out.
Taste Local Flavors
Dine at local restaurants to support the community.
Share Your Journey
Post your travel stories and inspire others to explore.
AROUND THE WORLD
DID YOU KNOW?!
Did you know?
The U.S. has over 400 national parks offering diverse landscapes.
Interesting fact
Tourism jobs account for 10% of U.S. employment.
Travel trends
The rise of ‘staycations’ has made local tourism popular.
Historical note
The first tourism office in the U.S. opened in 1907.
Cultural highlight
Every state has its own unique festivals celebrating local culture.
Global context
Tourism is a major economic driver worldwide, generating $2.9 trillion globally.
Future of travel
Sustainable tourism practices are becoming increasingly important.
READ MORE
The Geography of Bliss
Eric Weiner
An exploration of happiness across different cultures and countries.
A People’s History of the New World
Howard Zinn
A different perspective on the history of America and its impact on tourism.
Traveling in Place
Jennifer A. Sweeney
Exploring the nuances of local travel and small-town America.
Wild: From Lost to Found on the Pacific Crest Trail
Cheryl Strayed
A memoir about personal growth through hiking the Pacific Crest Trail.
PAIR IT WITH
Discover new places and cultures.
Hit the road and find adventure.
Document your journey with photos.
Build memories with loved ones.
Celebrate Tourism Today
Join in the festivities of National Tourism Day by exploring local attractions and supporting your community.
How to celebrate
Small, doable ways to celebrate National Tourism Day.
- Do one small thing that makes the day feel marked.
- Tell someone what you're celebrating and why.
- Share a post, a photo, or a memory connected to it.
- Make a tiny tradition — something you could do again next year.
- Let it be simple. Not every celebration has to be a production.
Celebration ideas by audience
For families
Do one small thing together that everyone will remember.
For kids
Turn it into a craft, a story, or a snack — meet them where they are.
For couples
Use the day as an excuse for a little intentional time together.
At the office
Acknowledge the day in the team chat or at a stand-up. Small, sincere, fast.
At school
Anchor a short lesson or activity around the day.
In your community
Share, volunteer, or donate to make the day mean something locally.
On your own
Celebrate quietly and completely. One person can still mark a day.
More to celebrate
National Read a Road Map Day
National Read a Road Map Day is a quiet argument for reading as an American pastime, practiced in a favorite chair.