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NATIONAL DAYFOOD & DRINK

National Granola Bar Day

Celebrate the deliciousness of granola bars with a variety of flavors that suit every taste.

JAN21

Thursday, January 21Every year on January 21

days to go

Roots: Granola bars emerged in the 1960s as a healthy snack option.
Vibe: Healthy, convenient, and versatile snack option.
Also on Jan 21: International Sweatpants Day · Hugging Day · Hyaluronic Acid Day
Hashtag: #NationalGranolaBarDay

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3 ways to celebrate

AT HOME

Make your own bars

Press oats, honey, and nuts into a pan and bake homemade granola bars.

WITH FRIENDS

Swap homemade bars

Everyone makes a batch of granola bars and trades flavors.

AT WORK OR SCHOOL

Stock the snack drawer

Fill the office snack drawer with a variety of granola bars.

Plan ahead

National Granola Bar Day is observed on January 21 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Wed, Jan 21this year

2027Thu, Jan 21

2028Fri, Jan 21

2029Sun, Jan 21

2030Mon, Jan 21

2031Tue, Jan 21

2032Wed, Jan 21

2033Fri, Jan 21

2034Sat, Jan 21

2035Sun, Jan 21

2036Mon, Jan 21

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Fast facts

Outside the U.S., granola bars are also called flapjacks, muesli bars, or cereal bars.

A basic granola bar includes whole grain, fruit or nuts, and a sweetener like honey.

The story

Granola bars have a fascinating history that traces back to the health food movement of the 1960s. This era saw a growing interest in nutritious and wholesome foods, leading to the creation of the granola bar as a convenient snack. Initially made at home, these bars were crafted from oats, honey, and various add-ins like nuts and dried fruits. As their popularity soared, commercial versions began to appear, offering convenience for busy consumers.

Read the full story

Today, granola bars are a staple snack in the United States, with countless varieties available on supermarket shelves. From chocolate chip to peanut butter to gluten-free options, there is a granola bar to suit every preference. Major brands like Nature Valley and Clif Bar have made their mark, while many artisanal producers are also entering the market, emphasizing organic ingredients and unique flavors.

On National Granola Bar Day, we encourage you to explore the many ways to enjoy this delightful snack. Whether you prefer them chewy or crunchy, granola bars can be a part of your daily routine. You can even make your own at home, experimenting with different ingredients to create your perfect blend. This hands-on approach not only fosters creativity but also ensures you know exactly what goes into your snacks.

As you celebrate National Granola Bar Day, take a moment to appreciate the balance of flavors and nutrition that these bars offer. They serve as a reminder of the importance of healthy eating habits in our fast-paced lives. So grab your favorite granola bar, share a few with friends, and enjoy this wholesome treat that has become a staple in American culture.

Did you know?

Granola Bar Varieties

There are countless variations of granola bars available, ranging from protein-packed to vegan-friendly.

Homemade vs. Store-Bought

Many people prefer homemade granola bars because they can control the ingredients and flavors.

Environmental Impact

Choosing organic and local ingredients for granola bars can reduce your environmental footprint.

The Granola Bar Trend

Granola bars have shifted from health food to mainstream snacks, often found in convenience stores.

Cultural Significance

Granola bars are often associated with outdoor activities and healthy lifestyles.

Celebrity Endorsements

Many celebrities promote granola bars as part of their healthy eating routines.

DIY Granola Bars

Making your granola bars can be a fun and rewarding kitchen project.

Around the world

Every culture celebrates a little differently.

USUnited StatesGranola bars are a beloved snack across the U.S., available in supermarkets nationwide.
CACanadaIn Canada, granola bars are also popular, often found in lunchboxes and on grocery store shelves.
GBUnited KingdomThe UK has embraced granola bars, with various brands catering to health-conscious consumers.
AUAustraliaIn Australia, granola bars are a favored snack for busy families, often featuring local ingredients.
DEGermanyGermany’s health food market includes granola bars, often made with organic oats and natural sweeteners.
FRFranceIn France, granola bars are gaining popularity, especially among those seeking quick, nutritious snacks.