NATIONAL DAYBUSINESS

National Savings Day

On this day, let’s focus on making wise financial choices to enhance our future. Saving today can transform your tomorrow.

OCT12
Tuesday, October 12Every year on October 12
 days to go
Roots
Founded by Capital One; proclaimed in 2017.
Vibe
A day to promote financial literacy and savings.
Hashtag
#NationalSavingsDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Start a savings jar

Toss spare change into a jar all month.

WITH FRIENDS

Set a savings challenge

Compete to save the most by month's end.

AT WORK OR SCHOOL

Automate your savings

Set up an automatic transfer to savings today.

Plan ahead

National Savings Day is observed on October 12 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Mon, Oct 12this year
2027Tue, Oct 12
2028Thu, Oct 12
2029Fri, Oct 12
2030Sat, Oct 12
2031Sun, Oct 12
2032Tue, Oct 12
2033Wed, Oct 12
2034Thu, Oct 12
2035Fri, Oct 12
2036Sun, Oct 12

Add to my calendar (repeats yearly)

Fast facts

Approximately 60%Of Americans lack sufficient savings.
The U.S. personal saving rate recently dipped to about 3% of income.

The story

National Savings Day, celebrated annually on October 12, highlights the importance of savings in our everyday lives. With rising costs and economic fluctuations, the day encourages individuals and families to reflect on their financial habits. It is an opportunity for Americans to engage in discussions about budgeting, saving, and planning for the future, essential components of financial wellness.

Read the full story

National Savings Day was founded by Capital One and proclaimed an annual observance in 2017 to raise awareness about the importance of savings. This initiative encourages people to take a proactive approach towards their finances, emphasizing that small changes can lead to significant impacts over time. The day serves as a reminder that savings is not just about setting aside money, but about cultivating a mindset focused on future security.

As many Americans face challenges related to debt and financial instability, National Savings Day serves as a crucial reminder that building a safety net is essential. According to recent statistics, approximately 60% of Americans do not have enough savings to cover emergencies. This sobering reality highlights the need for widespread financial education and actionable strategies to promote a culture of savings across the nation.

Celebrating National Savings Day can take many forms, from personal reflection and goal-setting to community events and workshops. By participating in activities that promote financial literacy, individuals can empower themselves and those around them. This day is an invitation to cultivate better money management habits, ensuring that saving becomes a shared priority in our lives.

Did you know?

01

Saving Rates

In April 2020, the U.S. personal saving rate hit a record above 30%.

02

Emergency Fund

Financial experts recommend saving at least three to six months of expenses.

03

Savings Challenges

The 52-week savings challenge encourages saving $1 in the first week, increasing by $1 each week.

04

Compound Interest

Saving early allows for compound interest to work in your favor.

05

Financial Literacy

30 states now require high school students to take a personal finance course.

06

Savings Bonds

U.S. savings bonds are a low-risk investment option for savers.

07

Digital Banking

Online banks often offer higher interest rates on savings accounts.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesThe day is widely celebrated across the country.
  • CACanadaCanadians also emphasize the importance of saving.
  • GBUnited KingdomFinancial literacy initiatives are common in schools.
  • AUAustraliaSavings campaigns are encouraged by financial institutions.
  • DEGermanySavings culture is strong, with many resources available.
  • INIndiaIncreasing awareness about financial planning and savings.

Keep the party going

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