National Day August 30 Food & Drink

National Toasted Marshmallow Day

Why it matters

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GATHER 'ROUND

Join friends and family for a delightful marshmallow experience.

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━━━━ FAST FACTS ━━━━
WHEN
August 30
ORIGIN
Celebrated since the early 2000s
STAT
Over 90 million pounds of marshmallows consumed annually in the U.S.
STAT
Marshmallows were invented in ancient Egypt.
VIBE
Warm, nostalgic, and community-focused
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THE STORY

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Toasted Marshmallow Day, observed on August 30, is a celebration of one of America’s favorite sweet treats. From campfires to backyard barbecues, the ritual of roasting marshmallows has become a cherished tradition across the country. This day invites people of all ages to gather around the fire, share stories, and enjoy the simple pleasure of a toasted marshmallow, whether it’s enjoyed on its own or incorporated into a s’more.

The origins of toasted marshmallow celebrations are somewhat nebulous, but the practice of toasting marshmallows dates back to the early 2000s. As more people began to embrace outdoor activities like camping, the tradition of roasting marshmallows became synonymous with summer evenings and family bonding. Today, it serves as a reminder of childhood memories and the joy of spending time with loved ones.

While toasted marshmallows have become a staple in American culture, similar treats can be found worldwide. For instance, in France, a dessert called “tartine” features toasted marshmallows atop a slice of bread. In Japan, there are sweet confections like “dango” that are grilled and enjoyed in a similar fashion. Such international variations highlight the universal appeal of this sweet, fluffy treat.

As you celebrate National Toasted Marshmallow Day, consider experimenting with different ways to enjoy this classic. From gourmet s’mores with unique toppings to inventive desserts, there are countless ways to honor this beloved food. Embrace the spirit of the day by gathering friends, sharing laughter, and creating sweet memories that will last a lifetime.

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WORTH KNOWING

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#1
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Creative Cooking

Try making s’mores with a twist—add unique flavors or toppings.

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Camping Fun

Take your toasted marshmallow celebration to the great outdoors.

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S'mores Galore

Explore different chocolate options for your s’mores.

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Marshmallow Art

Get creative by making marshmallow sculptures with the kids.

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AROUND THE WORLD

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🇺🇸 North America

North America

Toasted marshmallows are a beloved treat at camping sites across the continent.

🇦🇺 Australia

Australia

In Australia, marshmallows are often toasted and served at barbecues.

🇬🇧 United Kingdom

United Kingdom

British picnics may feature toasted marshmallows, often with chocolate.

🇫🇷 France

France

French desserts sometimes include toasted marshmallows in creative ways.

🇯🇵 Japan

Japan

Japanese dango features grilled rice cakes, similar in spirit to toasted marshmallows.

🇩🇪 Germany

Germany

In Germany, toasted marshmallows can be found at holiday fairs.

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DID YOU KNOW?!

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TRIVIA

A Sweet Invention
Marshmallows were originally made from the sap of the mallow plant.

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Campfire Essential
Roasting marshmallows is a common activity during camping trips.

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Not Just for S'mores
Toasted marshmallows can be used in many desserts and drinks.

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A Toasty Tradition
The tradition of roasting marshmallows dates back to the 1920s.

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Global Treat
Many cultures have their own variations of toasted marshmallow treats.

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Fluffiness Factor
The perfect toasted marshmallow should be golden brown and gooey inside.

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Marshmallow History
Marshmallows were once considered a medicinal treat in ancient Egypt.

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READ MORE

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COOKBOOK

S'mores: A Cookbook

By the Editors of Food & Wine

A collection of creative s’mores recipes to inspire your toasted marshmallow creations.

CHILDREN'S BOOK

Marshmallow Madness

By Adam Rubin

A whimsical story about the adventures of marshmallows and their deliciousness.

HISTORY

The Sweet History of Marshmallows

By Susan D. Hurst

Explores the history and evolution of marshmallows through the ages.

DESSERT RECIPE

The Ultimate Toasted Marshmallow Recipes

By Martha Stewart

A guide to the best methods of toasting marshmallows and incorporating them into desserts.

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PAIR IT WITH

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CAMPFIRE

The best place to toast marshmallows.

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CHOCOLATE

A classic pairing for s’mores.

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GRAHAM CRACKERS

Essential for the perfect s’more.

HOT CHOCOLATE

A warm drink to complement toasted marshmallows.

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Celebrate with Toasted Marshmallows

Join the fun of National Toasted Marshmallow Day by roasting marshmallows and sharing your favorite memories.

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