New Beer’s Eve
New Beer’s Eve is a quiet American ritual: fill the glass, find the porch, and see who stops by.
Why it matters
CHEERS TO FREEDOM
New Beer’s Eve is a night to celebrate the end of Prohibition and the return of America’s beloved beverage.
THE STORY
New Beer’s Eve takes place on December 5, the night before the 21st Amendment was ratified in 1933, effectively ending Prohibition in the United States. This day symbolizes the revival of the American brewing industry and the reestablishment of personal freedoms related to alcohol consumption. It is a time for beer lovers to reflect on the struggles and triumphs of the past while enjoying the present-day craft beer renaissance.
The roots of New Beer’s Eve can be traced back to the widespread discontent with Prohibition, which had been enacted in 1920. The 18th Amendment not only prohibited the sale and consumption of alcohol but also led to the rise of illegal speakeasies and organized crime. As the public grew weary of these restrictions, the push for repeal gained momentum, culminating in a celebration that would mark the end of an era.
As the clock struck midnight on December 5, 1933, revelers across the country raised their glasses to a newfound sense of liberty. Many breweries, having been dormant for over a decade, quickly returned to life, producing familiar favorites and innovative new styles. This night of celebration continues to inspire gatherings, beer tastings, and community events, emphasizing the importance of local breweries and the craft beer movement.
Today, New Beer’s Eve is not just a nod to history; it is a celebration of American culture, community, and creativity. Beer enthusiasts gather in homes, bars, and breweries to commemorate the occasion, often sharing stories about their favorite brews and the craft behind them. In this way, New Beer’s Eve serves as a reminder of the resilience of the brewing industry and the joy that comes from sharing a beer with friends.
The best beers are the ones we share.
WORTH KNOWING
Craft Beer Tasting
Explore local breweries and sample their unique offerings.
Community Toast
Gather with friends to celebrate at midnight.
Share the History
Discuss the significance of Prohibition and its repeal.
Food Pairing
Enjoy classic American dishes alongside your favorite beers.
AROUND THE WORLD
DID YOU KNOW?!
First Beer Sold
The first legal beer sold after Prohibition was a Budweiser.
Speakeasies
During Prohibition, secret bars were known as speakeasies.
Home Brewing
Home brewing became popular during Prohibition as a way to skirt the law.
Prohibition's End
The 21st Amendment was ratified on December 5, 1933.
Popular Brands
Many classic American beer brands were founded during the post-Prohibition era.
Repeal Day
December 5 is also known as Repeal Day, commemorating the end of Prohibition.
Craft Beer Growth
The craft beer industry has seen explosive growth since the 1980s.
READ MORE
Last Call: The Rise and Fall of Prohibition
Daniel Okrent
An in-depth look at the events leading to Prohibition and its aftermath.
Beer School: A Crash Course in Craft Beer
Jonny Garrett
A guide to understanding and appreciating craft beer.
The Complete Joy of Homebrewing
Charlie Papazian
A comprehensive guide to home brewing for beginners and experts.
Prohibition: A Very Short Introduction
Mark H. Haller
A concise overview of Prohibition and its cultural implications.
PAIR IT WITH
Pair a hoppy IPA with a classic cheese pizza.
Enjoy a lager with grilled hot dogs at your gathering.
A stout complements a juicy burger perfectly.
Sweet stout beers go well with chocolate chip cookies.
Celebrate New Beer's Eve
Join the festivities of New Beer’s Eve, raise a glass to freedom, and enjoy the rich history of American brewing.
How to celebrate
Small, doable ways to celebrate New Beer’s Eve.
- Buy a bag of coffee or loose tea from a locally owned shop.
- Make new beer's eve at home and actually slow down long enough to taste it.
- Invite a friend over for a cup or a glass — no agenda.
- Meet for a walk-and-coffee instead of a meeting.
- Try a variation you've never had before.
Celebration ideas by audience
For families
Set up a tasting — juices for everybody, a fancy pitcher, nice glasses for the occasion.
For kids
Mocktails bar: sparkling water, juices, fruit, umbrellas. Let them name their creations.
For couples
Skip the noisy bar and make drinks at home. Better conversation, better seats.
At the office
Bring in a quality beverage option for the afternoon — good coffee, good tea, good cold drinks.
At school
For older students, talk about responsible celebration and the cultural history of the drink.
In your community
Host a small meet-up at a locally owned cafe or bar — support one neighbor, meet a few more.
On your own
Make your drink the way you actually like it. Sit somewhere comfortable. Don't rush it.


