NATIONAL DAYFOOD & DRINK

National Tequila Day

Celebrate the spirit of tequila with a rich history and diverse flavors that bring people together.

JUL24
Saturday, July 24Every year on July 24
 days to go
Roots
Tequila originated in the town of Tequila, Jalisco, Mexico.
Vibe
A festive and vibrant atmosphere filled with flavor.
Hashtag
#NationalTequilaDay
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3 ways to celebrate

AT HOME

Mix a margarita

Squeeze fresh limes, salt the rim, and enjoy a homemade cocktail.

WITH FRIENDS

Try a tasting flight

Sample blanco, reposado, and anejo side by side to find your favorite.

AT WORK OR SCHOOL

Swap cocktail recipes

Trade your best margarita recipe with coworkers after hours.

Plan ahead

National Tequila Day is observed on July 24 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Fri, Jul 24this year
2027Sat, Jul 24
2028Mon, Jul 24
2029Tue, Jul 24
2030Wed, Jul 24
2031Thu, Jul 24
2032Sat, Jul 24
2033Sun, Jul 24
2034Mon, Jul 24
2035Tue, Jul 24
2036Thu, Jul 24

Add to my calendar (repeats yearly)

Fast facts

Hundreds of tequila brands are produced today.
Tequila must be made from at least 51% blue agave.

The story

National Tequila Day is celebrated annually on July 24, a date that has become synonymous with enjoying this iconic Mexican spirit. Tequila, made from the blue agave plant, has its roots deeply embedded in Mexican history, dating back to the 16th century. As the beverage evolved, it gained popularity not only in Mexico but also around the world, becoming a staple in bars and homes alike. This special day encourages enthusiasts to come together and appreciate the craftsmanship behind every bottle.

Read the full story

The process of making tequila is intricate and requires precision. It begins with harvesting the blue agave, which takes around 7 to 10 years to mature. Once harvested, the piña is baked, fermented, and distilled, resulting in the rich flavors that tequila lovers adore. There are various types of tequila, blanco, reposado, and añejo, each offering unique taste profiles that cater to different preferences. The versatility of tequila makes it a fantastic base for cocktails or a delightful sipper on its own.

In recent years, tequila has gained a reputation for being more than just a party drink. Mixologists are crafting innovative cocktails that highlight the spirit's complexity, while connoisseurs are exploring sipping tequilas that rival fine whiskeys. As the market continues to expand, the appreciation for premium and artisanal tequilas has grown, with many seeking out small-batch producers who uphold traditional methods. This shift reflects a broader trend in the spirits industry towards quality and authenticity.

Celebrating National Tequila Day can be both fun and educational. Whether you're trying your hand at making the perfect margarita, attending a local tequila festival, or simply enjoying a glass with friends, the day is an opportunity to immerse yourself in the rich culture surrounding this beloved spirit. So, raise a glass and toast to the history and craftsmanship that make tequila a treasured part of both Mexican and global culture.

Did you know?

01

Unique Production

Tequila can only be produced in specific regions of Mexico.

02

Agave Varieties

There are over 200 types of agave plants, but only blue agave is used for tequila.

03

Tequila Aging

Tequila can be aged in barrels for different flavor profiles.

04

Tequila vs. Mezcal

All tequila is mezcal, but not all mezcal is tequila.

05

First Tequila Brand

The first commercial tequila brand, Cuervo, was established in 1795.

06

Popular Cocktails

Margaritas are one of the most famous tequila cocktails worldwide.

07

Tequila Sales

Tequila sales have surged in recent years as premium sipping tequilas gain fans.

Around the world

Every culture celebrates a little differently.

  • MXMexicoThe birthplace of tequila, primarily produced in Jalisco.
  • USUnited StatesHome to numerous tequila brands and a growing market.
  • CACanadaAn emerging market for tequila enthusiasts.
  • GBUnited KingdomIncreasing popularity of tequila in bars and restaurants.
  • AUAustraliaGrowing interest in tequila and Mexican beverages.
  • DEGermanyA rising market for premium tequila imports.

Keep the party going

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2027 Wall Calendar, signed by Marlo Anderson2027 Wall Calendar, signed by Marlo AndersonSigned by the founder of National Day Calendar.
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