NATIONAL DAYFOOD & DRINK

National Macaroon Day

National Macaroon Day on May 31 celebrates the coconut cookie that's been an American dessert staple for a century — chewy coconut mounds dipped in chocolate, the universal cookie of Passover and kosher baking. Not to be confused with the French macaron (two meringue cookies sandwiching ganache), the American coconut macaroon is its own distinct cookie — simpler, richer, and deeply tied to American and Jewish-American baking tradition.

MAY31
Monday, May 31Every year on May 31
 days to go
Roots
9th-century Italian monasteries
Vibe
Simple & Chewy
Hashtag
#NationalMacaroonDay
Apple or Outlook calendar

Ways to celebrate

Bake, dip, savor:

  • 🍪 Bake classic coconut macaroons. Egg whites, sugar, unsweetened shredded coconut, vanilla. Mix, drop, bake 15 min at 325°F. Extremely simple.
  • 🍫 Dip in chocolate. Melted semi-sweet chocolate, dip half the macaroon, let set. Elevates a simple cookie.
  • 🥥 Try Swiss macaroons. A variation with less coconut and more almond, sometimes enrobed in chocolate.
  • 🎂 Use them as passover sweets. Passover (April 2026) features macaroons as standard dessert. Canned Manischewitz or homemade.
  • 🥂 Pair with wine. Dessert wine — Moscato or late-harvest Riesling — matches macaroons beautifully.

Make it your kind of celebration

  • Family

    Family macaroon baking — simple, fast, nearly foolproof. Kids can mix and drop cookies onto the sheet.

  • Kids

    Kids love macaroons — chewy, coconut, sweet. Chocolate-dipped version is the kid favorite.

  • Couples

    Couples macaroon-baking night. Simple 4-ingredient cookie; 30 minutes; romantic in its low-key-ness.

  • Office

    Office macaroons — bring a batch for the office break room. Cookie tray universally appreciated.

  • School

    Macaroons are classic school-fundraiser cookies. Easy to mass-produce; kosher/gluten-free by default.

  • Community

    Passover (April) means macaroons across Jewish-American bake sales, synagogue breakfasts, community dinners.

  • Just me

    A single macaroon with coffee is perfect. Buy one from a kosher bakery if you don't want to bake.

Plan ahead

National Macaroon Day is observed on May 31 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Sun, May 31this year
2027Mon, May 31
2028Wed, May 31
2029Thu, May 31
2030Fri, May 31
2031Sat, May 31
2032Mon, May 31
2033Tue, May 31
2034Wed, May 31
2035Thu, May 31
2036Sat, May 31

Add to my calendar (repeats yearly)

Fast facts

9th-century Italian monasteries
Shredded coconut

The story

Macaroons and macarons share a common ancestor, 9th-century Italian monks in the Abbey of Monte Cassino who developed almond-flour cookies called 'maccheroni.' The word derives from Italian 'maccherone' (a fine paste). The almond cookie spread through Italian and French courts by the 1500s. In France, it evolved into the macaron (the sandwich cookie of ganache between two meringue discs). In Italy and later in American Jewish tradition, it evolved into the macaroon, larger, coconut-based, and chewy.

Read the full story

The American coconut macaroon emerged in the 1800s, when Caribbean coconut trade made coconut a common American pantry item. Shredded coconut replaced almond flour in many macaroon recipes, creating a distinct American style. By the 1900s, coconut macaroons were standard in American bakeries. They were particularly important to American Jewish bakers because macaroons are naturally flourless (just coconut, egg whites, sugar), making them suitable for Passover, the Jewish spring holiday that prohibits leavened grains.

Manischewitz, the iconic American Jewish food company, introduced canned macaroons in the 1920s. Canned Manischewitz macaroons became the universal American Passover cookie, shelf-stable, reliably tasty, sold in every American supermarket during Passover season. The company's expansion into diverse macaroon flavors (chocolate-chip, almond, chocolate-dipped) kept it a cultural staple for 100+ years.

Modern American macaroon culture includes boutique bakeries selling handmade versions, kosher bakeries in Orthodox Jewish neighborhoods, and the continued Manischewitz industrial production. Chocolate-dipped macaroons (dipping the cookie half in melted chocolate) became a defining modern variation in the 1980s. The French macaron (trendy since 2005 due to bakeries like Ladurée and Pierre Hermé) has caused naming confusion, many Americans now conflate the two desserts. National Macaroon Day on May 31 specifically honors the American coconut macaroon, a humble, enduring classic.

Regional and stylistic differences:

Regional interpretations of the cookie:

Did you know?

01

Macaroons are gluten-free by default.

Traditional macaroons have no wheat flour, just coconut, egg whites, sugar, vanilla. This made them important for Passover (no leavened grains), and makes them appealing to modern gluten-free eaters.

02

Macarons (French) and macaroons (American) are often confused.

French 'macaron' (two meringue discs with ganache between) is different from American 'macaroon' (coconut cookie). The naming confusion is a constant American bakery frustration.

03

Manischewitz sold 2M+ cans per year at peak.

Manischewitz canned macaroons, the classic Passover staple, sold 2 million+ cans annually in the 1970s-80s. Still widely sold; brand remains iconic in American Jewish food culture.

04

Coconut macaroon recipe is extraordinarily old.

The modern American coconut macaroon recipe appears in 19th-century American cookbooks essentially unchanged. Amelia Simmons's 'American Cookery' (1796), the first American cookbook, includes a related almond-based version.

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