National Wicked Day
On National Wicked Day, celebrate the magic of storytelling and the impact of this iconic musical on culture.
- Roots
- Inspired by the novel by Gregory Maguire, published in 1995.
- Vibe
- A blend of fantasy, friendship, and social commentary.
- Also on Oct 30
- World Lemur Day · Pharmacy Buyer Day · Breadstick Day
- Hashtag
- #NationalWickedDay
3 ways to celebrate
Watch something wicked
Queue up a witchy movie and cackle along from the couch.
Go full wicked
Dress in your darkest, most dramatic look for a night out.
Vote wickedest costume
Hold a contest for the most wicked outfit in the office.
Plan ahead
National Wicked Day is observed on October 30 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.
Fast facts
The story
National Wicked Day, celebrated on October 30, recognizes the transformative power of the beloved musical 'Wicked.' Since its Broadway debut in 2003, 'Wicked' has enchanted millions with its retelling of the classic Wizard of Oz story, focusing on the unlikely friendship between Elphaba, the Wicked Witch of the West, and Glinda, the Good Witch. The musical challenges conventional notions of good and evil, prompting audiences to reflect on the complexities of identity and acceptance.
Read the full story
The show, with music and lyrics by Stephen Schwartz, has become a cultural touchstone. Its themes resonate across generations, encouraging deep conversations about societal norms and personal growth. As audiences immerse themselves in the vibrant score and compelling narrative, many find themselves inspired to challenge the status quo and embrace their true selves.
In cities across America, local theatres often host special performances or events on National Wicked Day, allowing fans to engage with the material in unique ways. Social media buzzes with posts highlighting favorite songs, quotes, and personal anecdotes related to the musical. Schools and communities may organize discussions or performances to celebrate the impact of 'Wicked' on popular culture.
As we observe National Wicked Day, it is a perfect opportunity to reflect on how this musical has influenced contemporary discussions about friendship, loyalty, and the importance of understanding one another. Whether through attending a performance, hosting a themed gathering, or simply sharing thoughts online, fans can connect with the rich legacy of 'Wicked' and its enduring message of acceptance and love.
Did you know?
Tony Awards Success
Wicked won three Tony Awards in 2004, including Best Actress.
Longest-Running Show
It is one of the longest-running shows in Broadway history.
Global Tours
Wicked has been staged in more than 20 countries.
Cultural Impact
The musical has influenced numerous adaptations and parodies.
Record Sales
The original cast recording is certified double platinum.
Character Depth
Elphaba's character is inspired by the themes of empowerment.
Merchandise Galore
Wicked-themed merchandise is widely available.
Around the world
Every culture celebrates a little differently.
- USTheatre HotspotBroadway in New York City is the heart of musical theatre.
- GBLondon's West EndWicked has been a staple of London's theatre scene.
- AUDown UnderWicked has seen great success in Australian cities.
- CACanadian StagesCities like Toronto have hosted the musical's productions.
- JPWicked in JapanTokyo has embraced the musical with local adaptations.
- MXEmerging MarketsMexico has hosted its own production of the musical.
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