Independent Retailer Month
Why it matters
CELEBRATE INDEPENDENTS
This July, let’s prioritize our local businesses and recognize their vital role in our communities.
THE STORY
Independent Retailer Month is a celebration of the unique character and contributions of local shops. These businesses often reflect the culture and passions of their communities, providing not just goods but a sense of place. As consumers increasingly seek personalized experiences, independent retailers offer an alternative to mass-market chains. This month is a reminder to explore these vibrant storefronts and appreciate what they bring to our neighborhoods.
The roots of Independent Retailer Month date back to 2011 when it was established to promote the importance of small businesses. Over the years, this observance has grown into a significant movement, inspiring consumers to support local economies. Research shows that shopping locally can lead to more vibrant communities, as independent businesses tend to reinvest a larger share of their revenue into the local economy compared to national chains. This reinvestment supports jobs and fosters community development.
During July, communities across the nation host events—such as street fairs, market days, and promotional activities—to encourage shopping local. Many retailers also offer special deals or host events to attract customers. This month-long celebration serves as a reminder of the importance of small businesses in fostering economic resilience and community spirit. Each purchase made from an independent retailer is a vote for the values they represent.
As you explore your local shops this month, remember that each purchase supports your neighbors and helps cultivate a unique local identity. From artisan goods to one-of-a-kind finds, independent retailers provide a shopping experience that is both enriching and essential. Celebrate this July by engaging with your community’s independent businesses and advocating for their continued success.
Supporting independent retailers is not just about shopping; it's about investing in community.
WORTH KNOWING
Shop Local
Explore your neighborhood stores and discover unique items that reflect the character of your community. Each purchase contributes to local economic health.
Attend Events
Join local festivals or markets that showcase independent retailers. These gatherings often feature artisan goods, food trucks, and live entertainment.
Spread the Word
Use social media to share your favorite local shops. Tag them and encourage your friends and family to support independent businesses.
Build Community
Engage with your local business owners. Building relationships with them can foster a stronger, more connected community.
AROUND THE WORLD
DID YOU KNOW?!
Economic Impact
Independent retailers generate over $1.2 trillion in revenue annually in the U.S.
Job Creation
Small businesses account for 64% of new jobs created in the U.S.
Community Preference
Studies show consumers prefer shopping at local businesses over large chains.
Retail Resilience
Independent retailers are often more resilient during economic downturns.
Diversity of Offerings
Local shops offer a variety of products often unavailable in larger stores.
Personalized Service
Independent retailers are known for providing personalized customer service.
Cultural Importance
Local shops often reflect the culture and history of their communities.
READ MORE
Shop Class as Soulcraft
Matthew B. Crawford · 2009
A philosophical exploration of the value of skilled manual labor and the importance of independent businesses.
The Small Business Bible
Steven D. Strauss · 2008
A comprehensive guide for entrepreneurs, covering all aspects of starting and running a small business.
The Art of Local
Kathy Korman Frey · 2015
This book focuses on the significance of local businesses in creating vibrant communities.
Retail Revival
Vicki Vasilakos · 2017
A guide to revitalizing independent retail stores in the face of rising online competition.
PAIR IT WITH
Support and shop at independent retailers.
July is Independent Retailer Month.
Show love for your local businesses.
Help boost the local economy by shopping locally.
Support Local Businesses
Join the celebration of Independent Retailer Month this July and support your local shops. Every purchase matters.