NATIONAL MONTH

Independent Retailer Month

This July, let's prioritize our local businesses and recognize their vital role in our communities.

WHEN

July

Roots: Created in 2003 by Tom Shay and Kerry Bannigan
Vibe: Community-focused, unique, personal customer service
Hashtag: #IndependentRetailerMonth

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Fast facts

Independent shops offer products not found in chain stores

Retailer associations and local officials promote shop local

The story

Independent Retailer Month is a celebration of the unique character and contributions of local shops. These businesses often reflect the culture and passions of their communities, providing not just goods but a sense of place. As consumers increasingly seek personalized experiences, independent retailers offer an alternative to mass-market chains. This month is a reminder to explore these vibrant storefronts and appreciate what they bring to our neighborhoods.

Read the full story

The roots of Independent Retailer Month date back to 2003, when retailer Tom Shay created it to promote the importance of small businesses. Over the years, this observance has grown into a significant movement, inspiring consumers to support local economies. Research shows that shopping locally can lead to more vibrant communities, as independent businesses tend to reinvest a larger share of their revenue into the local economy compared to national chains. This reinvestment supports jobs and fosters community development.

During July, communities across the nation host events, such as street fairs, market days, and promotional activities, to encourage shopping local. Many retailers also offer special deals or host events to attract customers. This month-long celebration serves as a reminder of the importance of small businesses in fostering economic resilience and community spirit. Each purchase made from an independent retailer is a vote for the values they represent.

As you explore your local shops this month, remember that each purchase supports your neighbors and helps cultivate a unique local identity. From artisan goods to one-of-a-kind finds, independent retailers provide a shopping experience that is both enriching and essential. Celebrate this July by engaging with your community’s independent businesses and advocating for their continued success.

Worth knowing

Shop Local

Explore your neighborhood stores and discover unique items that reflect the character of your community. Each purchase contributes to local economic health.

Attend Events

Join local festivals or markets that showcase independent retailers. These gatherings often feature artisan goods, food trucks, and live entertainment.

Spread the Word

Use social media to share your favorite local shops. Tag them and encourage your friends and family to support independent businesses.

Build Community

Engage with your local business owners. Building relationships with them can foster a stronger, more connected community.

Did you know?

Economic Impact

Independent retailers play a vital role in local economies across the U.S.

Job Creation

Small businesses create a large share of new jobs in the U.S.

Community Preference

Studies show consumers prefer shopping at local businesses over large chains.

Retail Resilience

Independent retailers are often more resilient during economic downturns.

Diversity of Offerings

Local shops offer a variety of products often unavailable in larger stores.

Personalized Service

Independent retailers are known for providing personalized customer service.

Cultural Importance

Local shops often reflect the culture and history of their communities.

Around the world

Every culture celebrates a little differently.

USUnited StatesHome to countless independent retailers, each offering unique products and services.
CACanadaCanadian independent retailers also thrive, providing locally-made goods and fostering community engagement.
GBUnited KingdomIn the UK, independent shops are celebrated through various campaigns encouraging local shopping.
AUAustraliaAustralian independent retailers contribute significantly to local economies and communities.
DEGermanyGermany's small businesses are integral to its economy, supporting local culture and craftsmanship.
FRFranceFrance showcases a rich culture of independent boutiques and artisanal shops, especially in urban areas.