INTERNATIONAL DAY

International Whisk(e)y Day

Join us in celebrating the rich history of whisk(e)y with a global spirit that connects cultures.

MAR27
Saturday, March 27Every year on March 27
 days to go
Roots
Announced in 2008 and launched in 2009 in honor of whisky writer Michael Jackson
Vibe
A mix of celebration, education, and appreciation for craftsmanship
Hashtag
#InternationalWhiskeyDay
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3 ways to celebrate

AT HOME

Taste slowly

Pour a small dram and savor the flavors, neat or with water.

WITH FRIENDS

Whiskey flight night

Line up small pours and compare notes with friends.

AT WORK OR SCHOOL

After-hours toast

Raise a glass to good coworkers at a responsible happy hour.

Fast facts

Bourbon is often called America's native spirit.
Thousands of distilleries now operate across the United States

The story

International Whisk(e)y Day is celebrated annually on March 27, a date that invites enthusiasts from around the globe to raise their glasses and toast to the spirit's rich heritage. Launched in 2009 by whisky writers in honor of the late whisky writer Michael Jackson, this day aims to unite people in appreciation of whisk(e)y while also honoring the distillers and bartenders who craft these unique beverages. Whether you prefer bourbon, scotch, or Irish whiskey, there’s something for everyone to enjoy.

Read the full story

As whisky production has evolved over centuries, it has become a vital part of many cultures. In the United States, bourbon is often regarded as the country's native spirit, while Scotland boasts a variety of single malts that represent its diverse regions. This day not only celebrates these distinct styles but also encourages individuals to explore and understand the intricacies of each type. Tastings, events, and special releases are common ways to participate in this celebration.

One of the most exciting aspects of International Whisk(e)y Day is the opportunity to discover new flavors and brands. Many bars and distilleries host events that feature tastings and educational sessions. Attendees can learn about the distillation process, the importance of aging, and the subtle nuances that differentiate various whisk(e)ys. The day serves as a reminder of how this beloved spirit brings people together in shared experiences.

As you celebrate International Whisk(e)y Day, consider supporting local distillers and purchasing whisk(e)y from small-batch producers. This not only enhances your tasting experience but also contributes to the growth of the whisky industry. So, whether you’re enjoying a dram at home, attending a local event, or exploring new brands, take a moment to appreciate the craftsmanship and culture behind every bottle.

Did you know?

01

Whisk(e)y vs. Whiskey

The spelling varies, 'whiskey' is typically used in the U.S. and Ireland, while 'whisky' is used in Scotland and Canada.

02

Aging Process

Scotch, Irish, and Canadian whiskies must be aged at least three years; U.S. straight bourbon requires at least two.

03

The Angel's Share

During aging, a portion of the whisky evaporates, known as the 'angel's share,' which contributes to its flavor.

04

Popular Cocktails

Classic cocktails like the Old Fashioned and Manhattan showcase the versatility of whisk(e)y in mixology.

05

World Records

Many cities host whisky festivals with tastings, workshops, and masterclasses.

06

Health Benefits

Whisky styles include bourbon, scotch, Irish, Japanese, and Canadian varieties.

07

Whisky Festivals

Many cities around the world host whisky festivals, celebrating the spirit with tastings, workshops, and masterclasses.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesHome to bourbon and rye, the U.S. boasts a vibrant whisky culture with thousands of distilleries.
  • GBScotlandKnown for its single malts and blended whiskies, Scotland is the birthplace of many iconic brands.
  • IEIrelandIrish whiskey is renowned for its smoothness and triple distillation process, offering a unique flavor profile.
  • JPJapanJapanese whisky has gained international acclaim, blending traditional techniques with innovative flavors.
  • CACanadaCanadian whisky is often lighter and smoother, typically made from a blend of grains.
  • AUAustraliaEmerging as a whisky-producing country, Australia offers a variety of unique flavors influenced by its climate.

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