NATIONAL DAYFOOD & DRINK

National Brandy Alexander Day

Join in the celebration of a cocktail that is rich and creamy, with a delightful blend of flavors that captivates the palate.

JAN31
Sunday, January 31Every year on January 31
 days to go
Roots
Early 20th century, believed to be from the U.S.
Vibe
Sophisticated and nostalgic
Hashtag
#NationalBrandyAlexanderDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Mix the classic cocktail

Shake brandy, cream, and cocoa liqueur over ice with a nutmeg dusting.

WITH FRIENDS

Host a dessert cocktail night

Each person mixes a creamy after-dinner drink and the group votes a favorite.

AT WORK OR SCHOOL

Mocktail happy hour

Craft a creamy no-alcohol version and share the recipe with coworkers.

Plan ahead

National Brandy Alexander Day is observed on January 31 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Sat, Jan 31this year
2027Sun, Jan 31
2028Mon, Jan 31
2029Wed, Jan 31
2030Thu, Jan 31
2031Fri, Jan 31
2032Sat, Jan 31
2033Mon, Jan 31
2034Tue, Jan 31
2035Wed, Jan 31
2036Thu, Jan 31

Add to my calendar (repeats yearly)

Fast facts

Made with cognac, crème de cacao, and cream
Popularized by the cocktail culture of the 1920s

The story

The Brandy Alexander cocktail has a storied history that dates back to the early 20th century. This creamy concoction is a delightful mix of brandy, crème de cacao, and cream, often garnished with a sprinkle of nutmeg. While its exact origins are debated, it is widely believed to have been created in the United States, gaining popularity during the Prohibition era when cocktails were a clandestine pleasure.

Read the full story

One theory credits Troy Alexander, a bartender at Rector's in New York City; another ties it to a 1922 royal wedding in London. Over the years, it has evolved into a beloved classic that graces cocktail menus across the globe. Its luxurious texture and rich flavor profile make it a perfect choice for celebrations and special occasions, particularly in the colder months when a warming drink is most welcome.

As we celebrate National Brandy Alexander Day on January 31, it’s an opportunity to appreciate this timeless drink and its place in cocktail history. Whether enjoyed at a bar or crafted at home, the Brandy Alexander continues to enchant those who seek both nostalgia and indulgence. The creamy combination offers a perfect balance, making it a favorite among cocktail enthusiasts.

In recent years, the Brandy Alexander has seen a resurgence, with mixologists experimenting with variations that incorporate different spirits, such as whiskey or rum, alongside the traditional brandy. This adaptability ensures that the Brandy Alexander remains relevant in modern mixology, inviting both seasoned drinkers and newcomers to savor its rich heritage.

Did you know?

01

Celebrity Cocktail

The Brandy Alexander has been favored by numerous celebrities, boosting its profile.

02

Variations

Chefs and mixologists often experiment with the basic recipe, creating unique twists.

03

Cultural Impact

The drink's popularity surged during the Prohibition era as a decadent escape.

04

Nutmeg Garnish

A sprinkle of nutmeg on top is traditional and enhances the drink's aroma.

05

Historical Significance

The Brandy Alexander is part of the classic cocktail renaissance.

06

Cocktail Events

Many cocktail festivals feature the Brandy Alexander prominently.

07

Enduring Appeal

The drink remains a staple in bars and homes for its comforting flavors.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesHome of the Brandy Alexander, where it has become a staple in American cocktail culture.
  • GBUnited KingdomPopular in British pubs, showcasing its international appeal.
  • FRFranceThe birthplace of brandy, adding a touch of authenticity to the cocktail.
  • DEGermanyEnjoyed in upscale bars, reflecting European cocktail traditions.
  • AUAustraliaFeatured in trendy bars across cities like Melbourne and Sydney.
  • CACanadaA favorite among cocktail lovers in cities like Toronto and Vancouver.

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