National Refreshment Day

On National Refreshment Day, we celebrate the joy of drinks that quench our thirst and bring us together, raise a glass to good times!

JUL23

Thursday, July 23Fourth Thursday in July

Roots: Created by the Traveler Beer Company in May 2015
Vibe: A day for relaxation and enjoyment
Also on Jul 23: Gorgeous Grandma Day · Lemon Day · Vanilla Ice Cream Day
Hashtag: #NationalRefreshmentDay

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3 ways to celebrate

AT HOME

Chill a new drink

Infuse water with cucumber and mint, then sip it all afternoon.

WITH FRIENDS

Host a mocktail hour

Everyone invents a cool drink and the best one wins the day.

AT WORK OR SCHOOL

Stock a drink station

Fill the break room fridge with sparkling water and fresh fruit.

Plan ahead

National Refreshment Day is observed on the fourth Thursday in July. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Thu, Jul 23this year

2027Thu, Jul 22

2028Thu, Jul 27

2029Thu, Jul 26

2030Thu, Jul 25

2031Thu, Jul 24

2032Thu, Jul 22

2033Thu, Jul 28

2034Thu, Jul 27

2035Thu, Jul 26

2036Thu, Jul 24

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Fast facts

Many Americans cool off with iced beverages in summer

The global beverage market is one of the world's largest industries

The story

National Refreshment Day, celebrated on the fourth Thursday of July, is a day dedicated to the enjoyment of refreshing beverages. This observance encourages individuals and families to take a break from their busy lives and indulge in their favorite drinks. From fruit juices to iced teas, this day embraces the diversity of delicious beverages that are perfect for warm summer days.

Read the full story

The origins of National Refreshment Day can be traced back to May 2015, when the Traveler Beer Company created the observance. It quickly gained traction, with communities across the nation embracing the idea of celebrating refreshment. The day serves as a reminder to savor the simple pleasures in life, one sip at a time.

As the summer heat settles in, this observance is an opportunity to showcase creative beverage recipes. Families can come together to experiment with fruit-infused waters, homemade lemonades, or even refreshing smoothies. Coffee lovers may choose to explore cold brew options or iced lattes, while those with a sweet tooth might indulge in homemade sodas or slushies.

National Refreshment Day also provides a chance to share these delightful experiences with others. Whether it's hosting a neighborhood gathering or simply enjoying a drink at a local café, the spirit of this day lies in connection and celebration. So, gather your friends and family, raise your glasses, and toast to the joys of refreshment.