National Shapewear Day

Today, we celebrate the beauty of body confidence and the role of shapewear in fashion.

AUG10

Tuesday, August 10Every year on August 10

days to go

Roots: First observed in 2020
Vibe: Empowerment and self-acceptance
Also on Aug 10: Connecticut Day · Lazy Day · S’mores Day
Hashtag: #NationalShapewearDay

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3 ways to celebrate

AT HOME

Find your fit

Try on pieces and keep what feels comfortable.

WITH FRIENDS

Swap style tips

Share favorite fits and comfort tricks.

AT WORK OR SCHOOL

Dress with confidence

Wear the outfit that makes you feel great.

Plan ahead

National Shapewear Day is observed on August 10 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Mon, Aug 10this year

2027Tue, Aug 10

2028Thu, Aug 10

2029Fri, Aug 10

2030Sat, Aug 10

2031Sun, Aug 10

2032Tue, Aug 10

2033Wed, Aug 10

2034Thu, Aug 10

2035Fri, Aug 10

2036Sun, Aug 10

Add to my calendar (repeats yearly)

Fast facts

Shapewear remains a popular choice for smoothing and support

The shapewear market continues to grow steadily

The story

Shapewear has evolved significantly since its inception. Originally designed in the early 20th century as a means to enhance the female silhouette, shapewear has transcended its utilitarian roots. Today, it serves as a fashion staple that empowers individuals of all shapes and sizes. National Shapewear Day, celebrated annually on August 10, invites everyone to embrace their bodies while highlighting the versatility and functionality of these garments.

Read the full story

The industry has seen a remarkable shift towards inclusivity. Brands are now offering a wider range of sizes, colors, and styles that cater to diverse body types. This change reflects a broader cultural movement toward body positivity and self-acceptance. As more individuals recognize the importance of feeling comfortable in their skin, shapewear has emerged as a supportive ally rather than a restrictive garment.

Social media plays a crucial role in shaping perceptions around shapewear. Influencers and everyday users alike share their experiences, showcasing how shapewear can enhance outfits and boost confidence. Hashtags like #ShapewearJourney and #BodyPositive are gaining traction, creating communities where individuals celebrate their bodies in all forms. National Shapewear Day serves as a reminder of this growing movement.

As we celebrate National Shapewear Day, let’s take a moment to appreciate the craftsmanship and innovation behind these garments. From high-tech fabrics that offer breathability to designs that prioritize comfort, shapewear continues to evolve. Whether for a special occasion or everyday wear, shapewear is a testament to the power of fashion to influence our confidence and self-image.