NATIONAL DAYFOOD & DRINK

National Smarties Day

National Smarties Day invites everyone to indulge in a colorful candy experience.

OCT2
Saturday, October 2Every year on October 2
 days to go
Roots
First made in 1949 by Edward Dee's Ce De Candy Company
Vibe
Joyful and nostalgic
Hashtag
#NationalSmartiesDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Sort by color

Dump out a roll of Smarties, sort by color, and eat strategically.

WITH FRIENDS

Play candy trivia

Quiz friends between Smarties bites; each correct answer earns a roll.

AT WORK OR SCHOOL

Hand out rolls

Keep a bowl of Smarties rolls on your desk for anyone who stops by.

Plan ahead

National Smarties Day is observed on October 2 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Fri, Oct 2this year
2027Sat, Oct 2
2028Mon, Oct 2
2029Tue, Oct 2
2030Wed, Oct 2
2031Thu, Oct 2
2032Sat, Oct 2
2033Sun, Oct 2
2034Mon, Oct 2
2035Tue, Oct 2
2036Thu, Oct 2

Add to my calendar (repeats yearly)

Fast facts

Smarties are sold only in the U.S. and Canada
Over 2 billionSmarties are produced annually

The story

National Smarties Day has become a beloved observance for candy enthusiasts across America. Celebrated on October 2, this day honors the vibrant, tablet-shaped candies that are easily recognizable by their colorful wrappers and sweet taste. Smarties were first introduced by the Smarties Candy Company in 1937, quickly capturing the hearts of children and adults alike. The candy’s simple formula and nostalgic appeal have made it a staple in trick-or-treat bags and birthday party favors.

Read the full story

The history of Smarties is steeped in tradition, originating in New Jersey in 1949, and in Canada they are known as 'Rockets.' The American version, however, has evolved into a unique product, often associated with childhood memories. As a versatile treat, Smarties can be enjoyed straight from the roll, used as decoration for desserts, or even as a fun ingredient in various recipes. The candy's popularity has led to its presence in various cultural and social settings, making Smarties a global phenomenon.

Celebrating National Smarties Day can be as simple or elaborate as one wishes. Families can gather to create candy art, while schools may organize sharing events to promote community. Social media provides a platform for individuals to showcase their love for Smarties, encouraging others to join in the celebration. From sharing personal stories involving Smarties to participating in themed contests, there’s no shortage of ways to honor this delightful candy.

As National Smarties Day approaches, candy lovers are reminded of the joy that a simple treat can bring. Whether it’s a nostalgic nod to childhood or a sweet indulgence in adulthood, Smarties continue to brighten the lives of many. So, gather your friends and family, share a roll or two, and celebrate the sweetness of Smarties together.

Did you know?

01

Colorful Variety

Smarties come in a rainbow of colors.

02

Candy for All

Smarties are gluten-free and nut-free.

03

Fun Fact

In some countries, Smarties have different flavors.

04

A Global Favorite

Smarties are known as 'Rockets' in Canada.

05

Sweet Stats

Over 2 billion Smarties are produced each year.

06

Cultural Icon

Smarties are often used in baking and decorating.

07

Festive Treat

Smarties are popular during Halloween and parties.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesSmarties Day is celebrated nationwide.
  • GBUnited KingdomUK Smarties are a different, chocolate candy.
  • CACanadaIn Canada, these candies are sold as Rockets.
  • AUAustraliaSmarties are a popular candy treat.
  • DEGermanySmarties are widely available in Germany.
  • FRFranceFrench shops carry Smarties among other candies.

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