National Smarties Day
Why it matters
SWEET CELEBRATION
National Smarties Day invites everyone to indulge in a colorful candy experience.
THE STORY
National Smarties Day has become a beloved observance for candy enthusiasts across America. Celebrated on August 5, this day honors the vibrant, tablet-shaped candies that are easily recognizable by their colorful wrappers and sweet taste. Smarties were first introduced by the Smarties Candy Company in 1937, quickly capturing the hearts of children and adults alike. The candy’s simple formula and nostalgic appeal have made it a staple in trick-or-treat bags and birthday party favors.
The history of Smarties is steeped in tradition, originating from the United Kingdom where they were known as ‘Rockets.’ The American version, however, has evolved into a unique product, often associated with childhood memories. As a versatile treat, Smarties can be enjoyed straight from the roll, used as decoration for desserts, or even as a fun ingredient in various recipes. The candy’s popularity has led to its presence in various cultural and social settings, making Smarties a global phenomenon.
Celebrating National Smarties Day can be as simple or elaborate as one wishes. Families can gather to create candy art, while schools may organize sharing events to promote community. Social media provides a platform for individuals to showcase their love for Smarties, encouraging others to join in the celebration. From sharing personal stories involving Smarties to participating in themed contests, there’s no shortage of ways to honor this delightful candy.
As National Smarties Day approaches, candy lovers are reminded of the joy that a simple treat can bring. Whether it’s a nostalgic nod to childhood or a sweet indulgence in adulthood, Smarties continue to brighten the lives of many. So, gather your friends and family, share a roll or two, and celebrate the sweetness of Smarties together.
WORTH KNOWING
Candy History
Smarties have been loved since 1937.
Celebration Ideas
Host a Smarties-themed gathering.
Capture the Moment
Share your Smarties celebrations online.
Creative Uses
Try making candy art with Smarties.
AROUND THE WORLD
DID YOU KNOW?!
Colorful Variety
Smarties come in a rainbow of colors.
Candy for All
Smarties are gluten-free and nut-free.
Fun Fact
In some countries, Smarties have different flavors.
A Global Favorite
Smarties are known as ‘Rockets’ in the UK.
Sweet Stats
Over 2 billion Smarties are produced each year.
Cultural Icon
Smarties are often used in baking and decorating.
Festive Treat
Smarties are popular during Halloween and parties.
READ MORE
Candy Land
A Sweet Journey Through Candy Recipes
Explore a variety of recipes featuring candies like Smarties.
The Candy Chronicles
Sweet Tales for Kids
This book includes fun stories about candies and their adventures.
Candy: A Global History
By Iain Gately
Dive into the history of candy, including Smarties.
Create Your Own Candy
By Sarah Thompson
Learn how to make your own versions of popular candies.
PAIR IT WITH
Smarties and lollipops make great companions.
Enjoy Smarties with fruit punches.
Add Smarties to ice cream sundaes.
Smarties are a hit at birthday parties.
Celebrate Smarties Day
Join the fun this National Smarties Day by sharing your favorite Smarties moments and indulging in this colorful candy treat.

