NATIONAL DAYBUSINESS

National Splurge Day

On National Splurge Day, embrace the joy of indulgence and treat yourself to something you love.

JUN18
Friday, June 18Every year on June 18
 days to go
Roots
Created in 1994 by Thomas and Ruth Roy
Vibe
A day for self-indulgence and joy
Hashtag
#NationalSplurgeDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Buy the good cheese

Get the fancy version of one everyday item and savor every bit of it.

WITH FRIENDS

Treat yourselves

Split something indulgent with friends: dessert, a spa hour, or a fun outing.

AT WORK OR SCHOOL

Coffee run upgrade

Order the fancy drinks for the team today. Everyone deserves the good stuff.

Plan ahead

National Splurge Day is observed on June 18 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Thu, Jun 18this year
2027Fri, Jun 18
2028Sun, Jun 18
2029Mon, Jun 18
2030Tue, Jun 18
2031Wed, Jun 18
2032Fri, Jun 18
2033Sat, Jun 18
2034Sun, Jun 18
2035Mon, Jun 18
2036Wed, Jun 18

Add to my calendar (repeats yearly)

Fast facts

A day built around treating yourself
Women are more likely to splurge compared to men

The story

National Splurge Day has become a delightful occasion for individuals across the United States to indulge in their desires and treat themselves to something special. Observed annually on June 18, this day reminds us of the importance of self-care and the joy that comes from taking a break from our busy lives. Whether it’s a luxurious spa day, a shopping spree, or a fancy dinner, this day is all about celebrating what makes us feel good.

Read the full story

The origins of National Splurge Day date back to 1994, thanks to creators Thomas and Ruth Roy. Their intention was to encourage people to step away from their daily routines and indulge in something that brings joy. Since then, it has grown in popularity, with many Americans eagerly awaiting the chance to pamper themselves. It serves as a reminder that self-care isn’t just a luxury, it's a necessary part of maintaining a healthy and balanced life.

Statistics show that approximately 70% of Americans participate in some form of splurging on this day, with women leading the charge. From extravagant purchases to experiences that create lasting memories, people are embracing the idea that treating oneself can lead to increased happiness and fulfillment. It’s an opportunity to celebrate accomplishments, reward hard work, or simply enjoy life’s pleasures without guilt.

As National Splurge Day approaches, it’s essential to remember that indulgence doesn’t always mean spending a lot of money. Simple pleasures, such as a favorite dessert or a leisurely day spent reading, can also constitute a splurge. Ultimately, it’s about what makes you feel good and brings joy into your life. So mark your calendars for June 18, and prepare to indulge in the things that make you smile.

Did you know?

01

Historical Context

The concept of 'splurging' has roots in American consumer culture.

02

High-End Trends

Luxury spending has increased significantly over the years.

03

Self-Care Movement

The rise of self-care has popularized the idea of treating oneself.

04

Sustainability

Many now opt for splurges that are eco-friendly.

05

Splurge Statistics

Research indicates a correlation between spending and happiness.

06

Cultural Variances

Different cultures have their own interpretations of indulgence.

07

Popular Splurges

Travel and gourmet dining are among the most popular splurges.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesThe primary region celebrating National Splurge Day.
  • CACanadaCanadians also enjoy splurging occasionally.
  • GBUnited KingdomA similar spirit of indulgence can be found.
  • AUAustraliaAustralians celebrate self-care in their own way.
  • NZNew ZealandKiwis enjoy a day of indulgence too.
  • DEGermanyGermans embrace the concept of splurging as well.

Keep the party going

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2027 Wall Calendar, signed by Marlo Anderson2027 Wall Calendar, signed by Marlo AndersonSigned by the founder of National Day Calendar.
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