NATIONAL MONTH

National Store Brands Month

Celebrate the value of private label products with National Store Brands Month.

WHEN

January

Roots: Submitted in 2024 by the Private Label Manufacturers Association.
Vibe: A focus on quality, savings, and local support.
Hashtag: #NationalStoreBrandsMonth

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Fast facts

About one in four products sold in the U.S. is a store brand.

Store brands often cost about 30% less than name brands.

The story

National Store Brands Month, observed every January, shines a spotlight on the often underappreciated world of private label products. These items, typically branded with the retailer's name, offer consumers an affordable alternative to national brands without compromising quality. This month-long celebration encourages shoppers to explore what their local grocery stores have to offer, highlighting the growing trend of consumers choosing store brands for their value and reliability.

Read the full story

The origin of National Store Brands Month dates back to 2024 when the Private Label Manufacturers Association submitted the observance to promote the benefits of private label products. With an increasing number of consumers looking for quality and value, store brands have become a significant part of the grocery landscape. From organic foods to household essentials, these products cater to a wide range of preferences and dietary needs, making them accessible to everyone.

About one out of every four products sold in the United States is a retailer's own store brand. This statistic reflects a shift in consumer behavior, where shoppers are more likely to trust and choose private label options over traditional brands. Factors such as quality, price, and the desire to support local businesses contribute to this trend. As consumers become more discerning, grocery retailers are responding by offering higher-quality store brand products.

As we celebrate National Store Brands Month, it's an opportunity for shoppers to reassess their grocery choices and consider the benefits of store brands. Whether it's picking up a jar of store brand pasta sauce or trying out a new snack, consumers can feel good about their choices. This month not only supports local economies but also encourages a more sustainable shopping habit by reducing reliance on national brands.

Worth knowing

Shop Local

Support your local economy by choosing store brands.

Save Money

Store brands often provide better value than national brands.

Try New Flavors

Experiment with unique store brand products in your meals.

Go Organic

Many store brands offer organic and healthy options.

Did you know?

First Store Brand

The PLMA was founded in 1979 to promote store brands.

Private Label Growth

Store brands have steadily increased in popularity over the years.

Consumer Trust

Many consumers say store brands are equal to, if not better than, national brands.

Diverse Offerings

Many store brands now offer specialty items, including gluten-free and vegan options.

Retailer Impact

Major retailers like Costco and Walmart have seen significant sales from their private labels.

International Trends

Store brands are gaining popularity worldwide, especially in Europe and Asia.

Sustainability Focus

Many store brands are now emphasizing eco-friendly packaging and sourcing.

Around the world

Every culture celebrates a little differently.

USUnited StatesThe leading market for store brands, with significant growth in recent years.
CACanadaCanadians are increasingly opting for store brands due to rising costs.
GBUnited KingdomHome to many well-known private label brands in grocery retail.
DEGermanyGerman supermarkets offer a wide range of successful store brands.
AUAustraliaAustralian consumers are embracing local store brands for their value.
INIndiaThe market for private label products is growing rapidly in India.