NATIONAL DAYFOOD & DRINK

National Tootsie Roll Day

Join us as we celebrate the timeless joy of Tootsie Rolls on their special day.

FEB23

Tuesday, February 23Every year on February 23

days to go

Roots: Invented in 1896 by Leo Hirshfield
Vibe: Nostalgic, playful, and sweet
Also on Feb 23: Tile Day · Banana Bread Day · Dog Biscuit Day
Hashtag: #NationalTootsieRollDay

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3 ways to celebrate

AT HOME

Unwrap the nostalgia

Enjoy a few Tootsie Rolls and share your favorite childhood candy memories.

WITH FRIENDS

Build a candy dish

Fill a bowl with Tootsie Rolls and other classics for movie night.

AT WORK OR SCHOOL

Stock the desk jar

Keep a jar of Tootsie Rolls on your desk for coworkers or classmates.

Plan ahead

National Tootsie Roll Day is observed on February 23 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Mon, Feb 23this year

2027Tue, Feb 23

2028Wed, Feb 23

2029Fri, Feb 23

2030Sat, Feb 23

2031Sun, Feb 23

2032Mon, Feb 23

2033Wed, Feb 23

2034Thu, Feb 23

2035Fri, Feb 23

2036Sat, Feb 23

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Fast facts

Over 64 millionTootsie Rolls produced daily

Tootsie Roll is the first candy to be individually wrapped

The story

The Tootsie Roll, a chocolate-flavored chewy candy, has been a staple in American candy culture since its creation in 1896. Invented by Leo Hirshfield, a confectioner from New York City, the Tootsie Roll was named after his daughter, Clara, whose nickname was 'Tootsie.' This unique confection quickly gained popularity due to its distinctive flavor and convenient packaging, making it ideal for sharing and enjoying on the go.

Read the full story

Tootsie Rolls were revolutionary at the time of their introduction, as they were one of the first candies to be individually wrapped. This innovation not only ensured freshness but also allowed for easy distribution. The candy's production ramped up during World War II, as it became a popular treat for soldiers due to its long shelf life and portability. Today, Tootsie Rolls are a classic candy enjoyed by people of all ages.

Each year, National Tootsie Roll Day invites candy lovers to indulge in this timeless treat, whether by enjoying the candy straight from the bag or incorporating it into recipes. From Tootsie Roll brownies to milkshakes, the possibilities are endless. The day also encourages sweet nostalgia, as fans reminisce about their childhood experiences with Tootsie Rolls, sharing them with friends and family.

Celebrating National Tootsie Roll Day is not just about the candy itself; it's about the joy and connections it fosters. Whether you share a Tootsie Roll with a friend or create a fun dessert for a gathering, this day serves as a reminder of the simple pleasures in life. So, gather your Tootsie Rolls, share your favorite memories, and enjoy the sweet taste of tradition.