National Underwear Day
Why it matters
CELEBRATE COMFORT
Embrace your individuality with National Underwear Day on August 5.
THE STORY
National Underwear Day, celebrated on August 5, began in 2003 as a way to promote comfort and self-expression through clothing that often goes unnoticed. The day encourages people to embrace their personal style, highlighting the importance of feeling good in what you wear, even if it’s just underneath it all. As a light-hearted observance, it invites everyone—from children to adults—to reflect on their choices and express their individuality.
The history of underwear is rich and varied, reflecting changes in fashion and societal norms over centuries. From the early forms of loincloths in ancient civilizations to the modern-day boxer briefs and thongs, underwear has evolved dramatically. Today, brands offer a plethora of options, catering to diverse body types and personal preferences, making it a staple in every wardrobe.
In the spirit of National Underwear Day, many people choose to share their unique styles on social media, using the hashtag #NationalUnderwearDay. The playful nature of this celebration cultivates a sense of community, as individuals showcase their personality and creativity through their undergarments. Whether it’s bright colors, fun patterns, or classic styles, there’s something for everyone to explore.
Celebrations around the country include everything from underwear fashion shows to themed parties, with many retailers offering discounts on undergarments to promote participation. This day serves as a reminder that comfort and confidence go hand in hand, allowing people to embrace their bodies and celebrate their choices in a fun and positive way.
WORTH KNOWING
Fashion Statement
Your underwear can express who you are.
Comfort Matters
Choose styles that make you feel great.
Fun Celebrations
Host a party to share the joy.
Social Media Fun
Share your favorite pairs online.
AROUND THE WORLD
DID YOU KNOW?!
Fun Fact 1
The first modern underwear was introduced in the 19th century.
Fun Fact 2
Boxers were named after the sport of boxing.
Fun Fact 3
The word ‘underwear’ dates back to the 19th century.
Fun Fact 4
Women’s underwear has evolved significantly since the 1920s.
Fun Fact 5
In some cultures, underwear is considered a luxury item.
Fun Fact 6
There are annual underwear runs in cities around the world.
Fun Fact 7
The average person spends about $200 a year on underwear.
READ MORE
Undressed: A Cultural History of Underwear
by Anne Hollander
A deep dive into the evolution of undergarments and their societal impact.
Underwear: A Brief History
by David C. King
A light-hearted exploration of the history of underwear.
The Underwear Book: A Celebration of Underwear
by Patricia M. Kummer
An illustrated guide celebrating the diversity of underwear styles.
Comfort is Key: The Psychology of Underwear
by Dr. Jenna M. Steele
Explores how underwear affects our confidence and comfort.
PAIR IT WITH
Classic comfort for men.
Stylish and playful for women.
Timeless and practical choice.
Perfect for relaxing at home.
Join the Celebration
Celebrate National Underwear Day by showcasing your unique style and comfort. Share your favorites and join the fun this August 5.