National Use Your Gift Card Day

On this special day, let’s honor the joy of giving and the excitement of receiving gift cards.

JAN17

Saturday, January 17Third Saturday in January

Roots: Founded by Tilson PR
Vibe: A day of redemption and appreciation
Also on Jan 17: World Waterfowl Day · International Mentoring Day · Bootlegger’s Day
Hashtag: #NationalUseYourGiftCardDay

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3 ways to celebrate

AT HOME

Find your old cards

Dig through drawers for forgotten gift cards and check their balances.

WITH FRIENDS

Plan a gift card spree

Pick a store together and spend your gift cards on something fun.

AT WORK OR SCHOOL

Treat a coworker

Use a gift card to buy coffee for a coworker today.

Plan ahead

National Use Your Gift Card Day is observed on the third Saturday in January. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Sat, Jan 17this year

2027Sat, Jan 16

2028Sat, Jan 15

2029Sat, Jan 20

2030Sat, Jan 19

2031Sat, Jan 18

2032Sat, Jan 17

2033Sat, Jan 15

2034Sat, Jan 21

2035Sat, Jan 20

2036Sat, Jan 19

Add to my calendar (repeats yearly)

Fast facts

Federal law keeps gift cards valid for at least five years

Approximately $1 billion in gift cards go unused each year

The story

Gift cards have become a staple in American gifting culture, providing recipients with the freedom to choose what they truly want. National Use Your Gift Card Day, observed on the third Saturday of January, serves as a reminder to redeem these tokens of appreciation. With an estimated $1 billion worth of gift cards going unused each year, this day is a perfect opportunity to dig through wallets and drawers to refresh the joy of receiving these thoughtful gifts.

Read the full story

The observance was founded by Tilson PR to make sure everyone gets the most out of their gift cards. It resonates with many who have received gift cards for birthdays, holidays, and special occasions but may have forgotten about them. As the new year begins, this day also symbolizes a fresh start, making it an ideal time to treat oneself after the holiday season.

Local businesses across the country often participate in National Use Your Gift Card Day by offering special promotions, making it even more enticing for consumers to redeem their cards. Whether it’s a coffee shop, a boutique, or a favorite chain restaurant, many establishments recognize the importance of gift cards in driving sales and customer loyalty.

As you plan your celebration for National Use Your Gift Card Day, remember that it's not just about spending, it's about appreciating the thoughtfulness of gift-givers. So, gather your family and friends, share stories of your best gift card finds, and enjoy the indulgence that comes with this day.