NATIONAL DAYBUSINESS

National Mom and Pop Business Owners Day

Support your community's mom-and-pop shops this March 29.

MAR29

Monday, March 29Every year on March 29

days to go

Roots: Founded by Rick and Margie Segel in honor of Rick's parents' hat shop
Vibe: Community-driven and personal
Also on Mar 29: World Piano Day · Nevada Day · Pita Day
Hashtag: #NationalMomAndPopBusinessOwnersDay

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3 ways to celebrate

AT HOME

Shop local

Buy something from a neighborhood shop you have never tried.

WITH FRIENDS

Tour main street

Walk your downtown with friends and pop into every small store.

AT WORK OR SCHOOL

Cater local

Order the next team lunch from a family-owned restaurant nearby.

Plan ahead

National Mom and Pop Business Owners Day is observed on March 29 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Sun, Mar 29this year

2027Mon, Mar 29

2028Wed, Mar 29

2029Thu, Mar 29

2030Fri, Mar 29

2031Sat, Mar 29

2032Mon, Mar 29

2033Tue, Mar 29

2034Wed, Mar 29

2035Thu, Mar 29

2036Sat, Mar 29

Add to my calendar (repeats yearly)

Fast facts

Small businesses employ nearly half of the U.S. private-sector workforce

More than 27 millionSmall businesses operate in the U.S.

The story

On March 29, National Mom and Pop Business Owners Day invites us to reflect on the significance of local businesses in our lives. These establishments are often family-run, providing personalized service and unique products that chain stores cannot replicate. They contribute to the economy by creating jobs and fostering community ties, making each neighborhood distinct and vibrant. Supporting these businesses means investing in the heart of our communities.

Read the full story

The term 'mom and pop' typically refers to small, family-owned businesses that are often passed down through generations. According to the Small Business Administration, these enterprises account for 99.9% of all U.S. businesses. In recent years, the rise of e-commerce has posed challenges, yet many mom-and-pop shops continue to thrive by adapting and offering exceptional customer experiences.

Celebrating these local gems is more important than ever, especially in the wake of the COVID-19 pandemic, which disproportionately affected small businesses. Many faced closures or severe losses, but their resilience has shone through as they pivoted to meet changing consumer needs. Supporting mom-and-pop stores not only helps them survive but also enriches our communities.

As we commemorate National Mom and Pop Business Owners Day, consider how you can contribute to their success. Whether it's through shopping local, sharing social media posts, or simply stopping in for a chat, every action counts. Collectively, we can ensure that these businesses continue to thrive and maintain their place in the fabric of our communities.