NATIONAL DAYHEALTH & WELLNESS

Bra Day USA

This special day highlights the importance of breast reconstruction options for those impacted by breast cancer, let’s support each other in raising awareness.

OCT21
Wednesday, October 21Third Wednesday in October
 days to go
Roots
Created in 2011 by Dr. Mitchell Brown in Canada; came to the U.S. in 2012.
Vibe
Supportive, informative, and empowering.
Hashtag
#BraDayUSA
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Learn about options

Read trusted information about reconstruction choices and support.

WITH FRIENDS

Donate with care

Give to an organization supporting people through their journey.

AT WORK OR SCHOOL

Share trusted resources

Pass along a reputable information link with sensitivity.

Plan ahead

Bra Day USA is observed on the third Wednesday in October. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Wed, Oct 21this year
2027Wed, Oct 20
2028Wed, Oct 18
2029Wed, Oct 17
2030Wed, Oct 16
2031Wed, Oct 15
2032Wed, Oct 20
2033Wed, Oct 19
2034Wed, Oct 18
2035Wed, Oct 17
2036Wed, Oct 15

Add to my calendar (repeats yearly)

Fast facts

1In 8 women will be diagnosed with breast cancer in their lifetime.
A 1998 federal law requires health plans covering mastectomy to cover reconstruction.

The story

Bra Day USA, celebrated on the third Wednesday of October, is a national initiative aimed at educating women about breast reconstruction options following mastectomy. The event encourages open dialogue about breast cancer, its impact, and the choices available to survivors. Through various events and activities, the day seeks to empower women by providing essential information and resources.

Read the full story

The origins of Bra Day USA trace back to 2011, when Canadian plastic surgeon Dr. Mitchell Brown launched BRA Day in Canada, aiming to share knowledge about breast reconstruction. Since then, the movement has expanded to the United States, promoting awareness at hospitals, clinics, and community organizations. The initiative not only raises awareness but also fosters a sense of community among those affected by breast cancer.

One of the key goals of Bra Day USA is to ensure that women know their options. Despite advances in medical technology, many women remain unaware of the possibility of reconstructive surgery. This lack of knowledge can lead to feelings of isolation and insecurity. By sharing stories and information, Bra Day USA emphasizes the importance of making informed choices. The day serves as a reminder that every woman deserves access to comprehensive care and support during their recovery journey.

In addition to education, Bra Day USA promotes solidarity among breast cancer survivors and supporters. Events across the country bring people together to share experiences, offer support, and celebrate resilience. Whether through community gatherings, social media campaigns, or educational workshops, Bra Day USA creates a platform for connection and empowerment, ensuring that no one faces their journey alone.

Did you know?

01

Breast Cancer Statistics

Around 276,480 new cases of invasive breast cancer are expected to be diagnosed in the U.S. in 2020.

02

Reconstruction Options

There are various types of breast reconstruction, including implants and autologous tissue reconstruction.

03

Awareness Initiatives

Bra Day USA is part of a larger global movement to raise awareness about breast health.

04

Support Networks

Many organizations provide resources and support for breast cancer survivors.

05

Survivor Stories

Sharing personal stories can empower others facing similar challenges.

06

Cultural Impact

Bra Day USA aims to foster an inclusive dialogue about breast cancer across diverse communities.

07

Community Engagement

Local events play a key role in promoting awareness and education about breast health.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesBra Day USA is celebrated nationwide, with various events and activities aimed at promoting breast cancer awareness.
  • CACanadaThe initiative originated in Canada, where it continues to raise awareness and support for survivors.
  • GBUnited KingdomThe UK participates in Bra Day with events that focus on educating women about reconstruction options.
  • AUAustraliaAustralia observes Bra Day with campaigns that emphasize the importance of breast cancer awareness.
  • INIndiaIn India, Bra Day is gaining traction, highlighting the need for awareness and support for breast cancer survivors.
  • ZASouth AfricaBra Day is celebrated in South Africa, promoting discussions about breast health and reconstruction.

Keep the party going

See the calendar
FROM THE NATIONAL DAY CALENDAR STORE

Celebrate every day, all year

Official gear from the people who track 1,700+ celebrations.

Browse the shop
National Day Celebration Card GameNational Day Celebration Card GameA party in a box, any day of the year.
Scroll to Top