NATIONAL DAYPOP CULTURE & LIFESTYLE

Buy Nothing Day

Every year on Black Friday, the day after Thanksgiving, the one Black Friday deal that costs absolutely nothing: 24 hours without buying a thing. In 2026 it falls on November 27. Lock up your wallet, step away from the checkout line, and discover how good a day can feel when nothing is for sale.

NOV27
Friday, November 27Day After Thanksgiving
 days to go
Roots
Founded in 1992 by Canadian artist Ted Dave; promoted worldwide by Adbusters
Hashtag
#BuyNothingDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Declare a Buy-Nothing Zone at Home

Put the wallet in a drawer, delete the shopping apps for the day, and make a game of using only what you already own. Cook from the pantry, play a board game, take a walk, or finally fix that wobbly chair.

IN THE COMMUNITY

Give Instead of Buy

Spend the day giving things away instead of acquiring them. Box up clothes, books, or tools you no longer need and offer them to neighbors through a local buy-nothing group. Volunteer for an afternoon, or invite friends over for a leftover feast that costs no one a dime.

AT WORK OR SCHOOL

Start a Swap at Work or School

Organize a swap table where everyone brings something they no longer need and takes something they do. Post a 24-hour buy-nothing pledge on the break room board and see who lasts.

Plan ahead

Buy Nothing Day is observed on Day after Thanksgiving. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Fri, Nov 27this year
2027Fri, Nov 26
2028Fri, Nov 24
2029Fri, Nov 23
2030Fri, Nov 29
2031Fri, Nov 28
2032Fri, Nov 26
2033Fri, Nov 25
2034Fri, Nov 24
2035Fri, Nov 23
2036Fri, Nov 28

Fast facts

In North America the day falls on Black Friday; in many other countries it is observed on the following Saturday.
Go 24 hours without buying anything and share your day with #BuyNothingDay.

Keep the party going

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