NATIONAL DAYCOMMUNITY

Social Media Giving Day

On Social Media Giving Day, we come together to make a difference through digital connections.

JUL15
Thursday, July 15Every year on July 15
 days to go
Roots
Founded in 2013 by Givver founder Chris Sommers
Vibe
A spirit of unity and giving back
Hashtag
#SocialMediaGivingDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Donate online

Pick a cause you love and give what you can today.

WITH FRIENDS

Share a fundraiser

Post a friend's charity drive and ask your circle to chip in.

AT WORK OR SCHOOL

Match donations

Challenge your team to match each gift dollar for dollar.

Plan ahead

Social Media Giving Day is observed on July 15 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Wed, Jul 15this year
2027Thu, Jul 15
2028Sat, Jul 15
2029Sun, Jul 15
2030Mon, Jul 15
2031Tue, Jul 15
2032Thu, Jul 15
2033Fri, Jul 15
2034Sat, Jul 15
2035Sun, Jul 15
2036Tue, Jul 15

Add to my calendar (repeats yearly)

Fast facts

The day highlights giving through social media
Supporters share causes using dedicated hashtags

The story

Social Media Giving Day, celebrated on July 15, encourages individuals and organizations to give back to their communities. This day, which falls in the heart of the holiday season, serves as a reminder that generosity can be expressed in many forms, monetary donations, volunteer work, or simply raising awareness for important causes. Founded in 2013 by Givver, it encourages people to use social platforms to support charitable causes.

Read the full story

The concept of Social Media Giving Day emphasizes the role of social platforms in connecting people with charitable opportunities. As users share their stories and experiences, they inspire others to contribute. Platforms like Facebook, Twitter, and Instagram have become vital tools for nonprofits to reach a broader audience and mobilize support. From viral fundraising campaigns to simple posts encouraging donations, the impact of social media on philanthropy is profound.

In recent years, participation in Social Media Giving Day has soared, with millions of individuals uniting to support their favorite causes. Each year, supporters spotlight their favorite causes online, demonstrating the significant impact of collective giving. Organizations often leverage matching gifts or challenges to amplify donations, creating an atmosphere of excitement and urgency. This collaborative spirit empowers communities and fosters a culture of kindness.

As we approach this year's Social Media Giving Day, consider how you can contribute. Whether through financial support, volunteering your time, or sharing inspiring stories, every action counts. Together, we can create a ripple effect of generosity that echoes far beyond the digital sphere, reminding us all of the power of community and compassion.

Did you know?

01

First Giving Tuesday

Launched in 2012, it marked a new tradition.

02

Online Donations Surge

In 2020, online donations increased by 20%.

03

Celebrity Influence

Many celebrities promote giving on social media.

04

Matching Gifts

Many companies match employee donations.

05

Youth Engagement

Young people are increasingly participating in giving.

06

Global Participation

Giving Day is celebrated in various countries.

07

Viral Campaigns

Hashtags often drive engagement and donations.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesThe birthplace of Social Media Giving Day.
  • GBUnited KingdomEmbracing a spirit of giving through charity.
  • CACanadaParticipating in global generosity efforts.
  • AUAustraliaFostering community support on social platforms.
  • DEGermanyRaising awareness for various charitable causes.
  • FRFranceEngaging citizens in philanthropic activities.

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