NATIONAL DAYSCIENCE & TECH

Social Media Day

Celebrate the connections we share online and the impact of social media on our lives.Get involved and share your story!

JUN30
Wednesday, June 30Every year on June 30
 days to go
Roots
Established in 2010 by Mashable
Vibe
A day to celebrate connection and community
Hashtag
#SocialMediaDay
Apple or Outlook calendar

3 ways to celebrate

AT HOME

Share a throwback

Post a favorite memory and tag the people in it.

WITH FRIENDS

Create something together

Film a fun video or photo series as a group.

AT WORK OR SCHOOL

Spotlight your team

Post a group photo celebrating your coworkers.

Plan ahead

Social Media Day is observed on June 30 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Tue, Jun 30this year
2027Wed, Jun 30
2028Fri, Jun 30
2029Sat, Jun 30
2030Sun, Jun 30
2031Mon, Jun 30
2032Wed, Jun 30
2033Thu, Jun 30
2034Fri, Jun 30
2035Sat, Jun 30
2036Mon, Jun 30

Add to my calendar (repeats yearly)

Fast facts

Over 4.5 billionSocial media users globally
The average user spends 2 hours and 31 minutes daily on social media

The story

Social Media Day, recognized annually on June 30, was first celebrated in 2010. It was initiated by Mashable to recognize the significant impact of social media on global communication. This day serves as a reminder of the connections forged through platforms like Facebook, Twitter, Instagram, and TikTok, which have transformed how we interact and share our lives with one another.

Read the full story

The rise of social media has brought both opportunities and challenges. It has enabled individuals, businesses, and communities to connect in unprecedented ways, fostering relationships that might not have been possible otherwise. However, it has also sparked discussions around privacy, mental health, and the authenticity of online interactions, issues that continue to shape the digital landscape.

Globally, social media is a powerful tool for social change. Movements such as #MeToo and Black Lives Matter have gained momentum through social platforms, highlighting how digital spaces can amplify voices and bring about societal shifts. As we celebrate Social Media Day, it is essential to reflect on these positive impacts while also considering the responsibilities that come with online engagement.

As we engage with social media on this day, let us remember to promote kindness and positivity in our interactions. Social Media Day encourages people to take a moment to appreciate the friendships and connections formed online, reminding us that, despite challenges, our virtual communities hold the potential for meaningful relationships and shared experiences.

Did you know?

01

Social Media's Growth

In 2021, there were over 4.2 billion social media users worldwide.

02

First Social Network

Six Degrees, launched in 1997, is considered the first social network.

03

Influencer Culture

Over 30% of marketers consider influencer marketing essential.

04

Social Media and News

About 53% of Americans get news from social media.

05

Global Usage

The average person has 8.6 social media accounts.

06

Facebook's Reach

Facebook is the largest social media platform, with over 2.8 billion monthly users.

07

TikTok Popularity

TikTok surpassed 1 billion monthly active users in 2021.

Around the world

Every culture celebrates a little differently.

  • USUnited StatesHome to some of the largest social media platforms.
  • GBUnited KingdomA hub for social media influencers and trends.
  • AUAustraliaKnown for its vibrant online communities.
  • CACanadaA leader in digital innovation and social media use.
  • BRBrazilOne of the largest social media markets in the world.
  • INIndiaRapidly growing social media user base.

Keep the party going

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