Social Media Day
Celebrate the connections we share online and the impact of social media on our lives.Get involved and share your story!
- Roots
- Established in 2010 by Mashable
- Vibe
- A day to celebrate connection and community
- Also on Jun 30
- Day of Parliamentarism · International Asteroid Day · Meteor Watch Day
- Hashtag
- #SocialMediaDay
3 ways to celebrate
Share a throwback
Post a favorite memory and tag the people in it.
Create something together
Film a fun video or photo series as a group.
Spotlight your team
Post a group photo celebrating your coworkers.
Plan ahead
Social Media Day is observed on June 30 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.
Fast facts
The story
Social Media Day, recognized annually on June 30, was first celebrated in 2010. It was initiated by Mashable to recognize the significant impact of social media on global communication. This day serves as a reminder of the connections forged through platforms like Facebook, Twitter, Instagram, and TikTok, which have transformed how we interact and share our lives with one another.
Read the full story
The rise of social media has brought both opportunities and challenges. It has enabled individuals, businesses, and communities to connect in unprecedented ways, fostering relationships that might not have been possible otherwise. However, it has also sparked discussions around privacy, mental health, and the authenticity of online interactions, issues that continue to shape the digital landscape.
Globally, social media is a powerful tool for social change. Movements such as #MeToo and Black Lives Matter have gained momentum through social platforms, highlighting how digital spaces can amplify voices and bring about societal shifts. As we celebrate Social Media Day, it is essential to reflect on these positive impacts while also considering the responsibilities that come with online engagement.
As we engage with social media on this day, let us remember to promote kindness and positivity in our interactions. Social Media Day encourages people to take a moment to appreciate the friendships and connections formed online, reminding us that, despite challenges, our virtual communities hold the potential for meaningful relationships and shared experiences.
Did you know?
Social Media's Growth
In 2021, there were over 4.2 billion social media users worldwide.
First Social Network
Six Degrees, launched in 1997, is considered the first social network.
Influencer Culture
Over 30% of marketers consider influencer marketing essential.
Social Media and News
About 53% of Americans get news from social media.
Global Usage
The average person has 8.6 social media accounts.
Facebook's Reach
Facebook is the largest social media platform, with over 2.8 billion monthly users.
TikTok Popularity
TikTok surpassed 1 billion monthly active users in 2021.
Around the world
Every culture celebrates a little differently.
- USUnited StatesHome to some of the largest social media platforms.
- GBUnited KingdomA hub for social media influencers and trends.
- AUAustraliaKnown for its vibrant online communities.
- CACanadaA leader in digital innovation and social media use.
- BRBrazilOne of the largest social media markets in the world.
- INIndiaRapidly growing social media user base.
Keep the party going
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