NATIONAL DAYAWARENESS

Take Down Tobacco National Day of Action

Every year on April 1, young people across the country stand up and speak out against Big Tobacco. The Take Down Tobacco National Day of Action is a youth-led day of activism: rallies, school events, and social media campaigns with a single goal, a tobacco-free generation.

APR1

Thursday, April 1Every year on April 1

days to go

Roots: Founded in 1996 by the Campaign for Tobacco-Free Kids as Kick Butts Day; renamed the Take Down Tobacco National Day of Action in 2020.
Also on Apr 1: April Fools’ Day · ChildHelp National Day of Hope · One Cent Day
Hashtag: #TakeDownTobaccoNationalDayOfAction

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3 ways to celebrate

AT HOME

Have the Talk

Sit down with your kids and talk honestly about what smoking and vaping do to growing lungs and brains; kids who hear the facts early are harder for the industry to fool.

WITH FRIENDS

Amplify on Social

Flood your feeds on April 1 with facts about tobacco targeting and flavored products using #TakeDownTobacco, and tag the decision makers who need to see it.

IN THE COMMUNITY

Call on Leaders

Contact elected officials and urge them to end the sale of flavored tobacco products and fund youth prevention programs.

Plan ahead

Take Down Tobacco National Day of Action moves each year (Changes Annually). This year it is Wednesday, April 1, 2026. Check back for future years.

Fast facts

About 480,000Americans die each year from smoking, and 2.8 million middle and high school students use tobacco products, including 2.1 million e-cigarette users.

Join a local event, talk with a young person about tobacco, and call on leaders to end the sale of flavored tobacco products.