INTERNATIONAL DAY

World Nutella Day

Join us in celebrating the creamy goodness of Nutella, an indulgence loved by many around the world.

FEB5

Friday, February 5Every year on February 5

days to go

Roots: World Nutella Day founded in 2007 by blogger Sara Rosso
Vibe: A day of sweet indulgence and creativity
Also on Feb 5: Optimist Day · Chocolate Fondue Day · Shower with a Friend Day
Hashtag: #WorldNutellaDay

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3 ways to celebrate

AT HOME

Spread it on everything

Test Nutella on toast, pancakes, and fruit to find your perfect pairing.

WITH FRIENDS

Bake a Nutella dessert

Whip up brownies or croissants swirled with Nutella and share the warm results.

AT WORK OR SCHOOL

Run a tasting vote

Set out Nutella and rival spreads, then let the office pick a favorite blind.

Plan ahead

World Nutella Day is observed on February 5 every year. Here is where it lands for the next ten years, handy for planners, marketers and party people.

2026Thu, Feb 5this year

2027Fri, Feb 5

2028Sat, Feb 5

2029Mon, Feb 5

2030Tue, Feb 5

2031Wed, Feb 5

2032Thu, Feb 5

2033Sat, Feb 5

2034Sun, Feb 5

2035Mon, Feb 5

2036Tue, Feb 5

Add to my calendar (repeats yearly)

Fast facts

Hundreds of millions of jars are sold annually

Available in over 160 countries

The story

World Nutella Day was first celebrated in 2007, initiated by an American blogger named Sara Rosso. Her passion for the iconic hazelnut spread inspired her to create a day dedicated to it, which has since grown into a global celebration. Each year, fans of Nutella share their recipes, creations, and love for the spread across social media platforms.

Read the full story

Nutella's origins date back to the 1940s in Piedmont, Italy, where it was first developed as a way to stretch cocoa supplies during wartime. The innovative spread, made from hazelnuts, sugar, and cocoa, quickly gained popularity. Today, Nutella is not just a spread but a cultural phenomenon, inspiring countless recipes from breakfast to dessert.

On World Nutella Day, people around the world indulge in delicious recipes that feature Nutella. From pancakes and waffles to cakes and cookies, the possibilities are endless. Many home bakers take this opportunity to showcase their creativity, sharing photos and recipes online, fostering a sense of community among Nutella lovers.

As the day approaches, various events and promotions pop up, from Nutella-themed cooking classes to special menu items at local cafés. It's a time for fans to come together, celebrate their shared love for Nutella, and enjoy the simple pleasure of this delightful treat.